Snow White may be known for her poison-induced afternoon naps, but now she’s turned her infamy upside down with Enchanted Orchards, a fictional all-natural organic apple brand, made real with Squarespace’s easily accessible UI. 

Dracula is famous for his alabaster skin and thirst for blood – but not so much for his entrepreneurial savvy. Squarespace wanted to right that injustice by creating a fictional brand and website to highlight his budding new eyewear company Eternal Eyes, made real with the help of Squarespace’s simple UI.