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Sprite

Identity for Sprite’s live summer concert series.

 

SPRITE

Identity for Sprite’s live
summer concert series.

 
 

Sprite


In 2021, Sprite held three live summer concerts under the name “Live From the Label” (each show was unlocked via the labels of designated bottles) featuring the likes of Saweetie, Big Latto and Jack Harlow. I designed the visual identity.

 
 
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DIRECTOR: JAMIE-JAMES MEDINA
PRODUCTION COMPANY: TOOL
AGENCY: WIEDEN + KENNEDY
DESIGN & ILLUSTRATION: MAX FRIEDMAN