k2.jpg

Ketel One

 

KETEL ONE

A marvelous global rebrand
of Ketel One Vodka.

 
 

Drink Marvelously

The ‘Drink Marvelously’ brand platform invites people into an imaginative world where the people and drinks are unexpected, charming and slightly surreal.

I helped lead creative direction and illustration including character development, videos, billboards, a hot air balloon and a few fancy coasters.

 
 
Max Friedman Ketel One Design
 

AGENCY: FIG
DESIGN DIRECTOR & LEAD ILLUSTRATOR: MAX FRIEDMAN
CREATIVE DIRECTORS: DAVID GOSS & MOLLY JAMISON
ART DIRECTOR: KELSEY HEARD | COPYWRITER: REILLY SCHLITT
ANIMATION STUDIO: NICESHIT